How long does verification take?

Verification typically takes 2-5 business days, depending on the volume of applications. You will be notified via email once it is completed.

What if I don’t have a business license?

A business license is optional, but you must provide a business registration number to verify your brand. If you don’t have one, consider registering your business before applying. For certain types of product categories, it may be required for approval without any issues.

Do I need to submit product certifications?

It depends on your product category. For example, beauty, electronics, and pet food require safety certificates to ensure consumer protection, while fashion items typically do not need one in many countries, but certain certificates are required for every category in some countries, especially in the EU. Always check the certification requirements for your category.

What if my brand is new and I don’t have a trademark yet?

Trademark registration is optional but highly recommended. While you can proceed without one, having a registered trademark enhances your brand’s credibility and prevents unauthorized use of your brand name. It also helps us to recognize your brand's originality.

Can I sell without completing brand verification?

No. Selling is restricted until your brand verification is successfully approved. This ensures that only genuine brands operate on CartFav, protecting both customers and vendors.

Can I update my brand information after verification?

Yes, if any of your business details change, you can update them by contacting CartFav support. However, major changes may require re-verification.

Brand Verification Process - Complete Guide

Why Brand Verification is Important

CartFav is committed to ensuring that only authentic brands sell on our marketplace. To maintain quality and originality, we require vendors to go through a simple yet effective brand verification process. This guide will help you understand the process, requirements, and how to complete the form smoothly. By following these steps, you will ensure your brand meets CartFav’s strict standards, allowing you to build trust and credibility with customers.

Who Needs to Complete Brand Verification?

Brand verification is mandatory for all vendors before they can start selling on CartFav. This ensures that only genuine brands are allowed to list products, protecting both customers and businesses.

You must complete the verification process if:

- You are an original brand looking to sell on CartFav.

- You want to establish trust and credibility on our platform.

- You aim to provide customers with verified, high-quality products.

- You want to prevent unauthorized sellers from misrepresenting your brand.

Note: We do not allow reselling of branded products from other manufacturers or dropshipping. CartFav is for original brands only.

Step-by-Step Guide to Filling Out the Brand Verification Form

The form consists of three main sections, each designed to ensure a smooth and structured verification process.

1. Basic Information

This section collects essential details about you and your brand.

- Company representative’s name (Required) – Your full legal name, as it appears on your identification documents and the company’s legal documents.

- Address (Required) – Your complete business address for verification purposes.

- Photo of ID Card or Passport (Required) – This is to confirm your identity and prevent fraudulent registrations.

- Brand Name (Required) – The official name of your brand as it appears on your products and marketing materials.

- Company Name (Required) – The legal entity under which your brand is registered, ensuring compliance with business regulations.

2. Legal Information

This section verifies the legal status of your brand and its operations.

- Business Registration Number / Company ID (Required) – Your official business registration number issued by your country’s authorities.

- Country of Registration (Required) – The country where your business is legally registered and operates.

- Business License (Optional) – If available, upload your business license to further validate your business operations.

- Trademark Registration (Optional) – If you have a registered trademark, upload proof to protect your brand identity. Still, you can’t use any other brand name which have a trademark name or official website with the same name as your brand name with a registered domain older than your official website domain. We strongly recommend trademark name for any future legal problems. CartFav is not responsible for any legal issues.

- Brand Website (Optional) – If you have an official brand website, provide the link to showcase your brand’s online presence.

- Brand Logo (Required) – Upload a high-quality version of your brand’s logo to help customers recognize your brand easily.

- Product Image with Brand’s Logo (Required) – To confirm your brand’s authenticity, upload an image of a product featuring your brand’s logo.

3. Product & Safety Compliance

This section ensures that your products meet all necessary safety and quality standards.

- Product Category (Required) – Select the category your brand falls under, helping us determine the necessary compliance requirements.

- Relevant Certificate(s) for Your Product (Required or Optional) – Upload any necessary product safety/compliance certificates based on your product category. Some categories have strict certification requirements to ensure consumer safety, while others may not require certification. Providing the correct certificates will help speed up the approval process and ensure compliance with industry standards. Below a detailed guidelines based on the categories available in the verification form:

Category	Certificate Requirement	Example Certifications
Beauty & Cosmetics	Required	FDA Approval, GMP, ISO 22716
Electronics & Gadgets	Required	CE, FCC, RoHS, UL Certification
Health & Wellness	Required	ISO 13485 (Medical Devices), FDA Medical Device Approval
Pet Supplies	optional ( required for pet food)	AAFCO (USA), FEDIAF (Europe), ISO 22000 (Pet Food Safety)
Baby & Kids	Required	EN71 (Toy Safety), ASTM F963, CE Marking
Automotive	Required for safety-related items	DOT, ECE, ISO 9001
Fashion & Apparel	Optional (Required for certain subcategories like organic textiles)	GOTS (Organic Textiles), OEKO-TEX, Fair Trade Certification
Home & Living	Optional (Required for cookware & home appliances)	LFGB (Cookware Safety), CE (Electrical Appliances)
Books & Stationery	Optional	FSC (Sustainable Paper), CPSIA (Children’s Books)
Sports & Outdoor	Optional (Required for safety equipment)	ASTM, CE Marking, ISO 11148

If your category requires certification, ensure that you upload valid, up-to-date documents to prevent delays in approval. It’s recommended to upload any certificate you have for optional certificate categories for better chances of approval. Some countries require certificates for every category, so please upload the certificate for selling in those countries.

- Define Your Brand (Required) – A short text field where you describe your brand, its values, uniqueness, and what sets it apart in the market.

Common Mistakes to Avoid

1. Skipping Required Fields – Ensure all mandatory fields are filled to avoid delays in verification.

1. Uploading Blurry or Invalid Documents – Use clear, high-quality scans or photos to prevent rejection.

1. Incorrect Brand Name – Ensure it matches legal registration documents and marketing materials.

1. Not Providing a Product Image with the Brand Logo – This is essential to prove brand authenticity and prevent counterfeit listings.

1. Choosing the Wrong Category – Select the most relevant industry category for your brand to avoid misclassification and compliance issues.

1. Failure to Provide Relevant Certificates – If your product category requires certifications, ensure you upload the necessary documents to avoid rejection.

Frequently Asked Questions

How long does verification take?
Verification typically takes 2-5 business days, depending on the volume of applications. You will be notified via email once it is completed.
What if I don’t have a business license?
A business license is optional, but you must provide a business registration number to verify your brand. If you don’t have one, consider registering your business before applying. For certain types of product categories, it may be required for approval without any issues.
Do I need to submit product certifications?
It depends on your product category. For example, beauty, electronics, and pet food require safety certificates to ensure consumer protection, while fashion items typically do not need one in many countries, but certain certificates are required for every category in some countries, especially in the EU. Always check the certification requirements for your category.
What if my brand is new and I don’t have a trademark yet?
Trademark registration is optional but highly recommended. While you can proceed without one, having a registered trademark enhances your brand’s credibility and prevents unauthorized use of your brand name. It also helps us to recognize your brand's originality.
Can I sell without completing brand verification?
No. Selling is restricted until your brand verification is successfully approved. This ensures that only genuine brands operate on CartFav, protecting both customers and vendors.
Can I update my brand information after verification?
Yes, if any of your business details change, you can update them by contacting CartFav support. However, major changes may require re-verification.

Final Thoughts

The CartFav Brand Verification process is designed to be simple yet effective in ensuring only authentic brands operate on our platform. If you need any assistance during the process, feel free to contact CartFav Support for guidance.

Note: Brand verification form link will be visible when you complete the vendor registration.